Blog

Feb
23
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Key to assessing whether your content is doing what it should be is being able to articulate up front what your objectives for it are. If you don’t know what it’s intended to do and can’t identify (and quantify, in some cases) the business benefit, it isn’t fulfilling its purpose as a business asset. In a recent workshop at the Content Strategy Applied conference, my co-presenter, Kevin Nichols, and I addressed what objectives-based content is, how to establish your objectives, and how to ana… Read More

Category: Content Strategy

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Oct
11
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CAT is intended to be a self-service, set-it-and-let-it-run tool, but setting up an inventory for maximum effectiveness can be a bit of an art and a science. The internet is full of sites constructed in many ways and you can save time and frustration by spending a few minutes clicking through the site you plan to crawl to identify some of the gotchas that can cause your results different than you expected. If your crawl returned either fewer pages or more than you expected, there are several re… Read More
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Jun
16
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If you’ve ever gotten a peek into a restaurant or commercial kitchen, you may have seen a cryptic sign: “C.A.Y.G.”, meaning clean as you go. What the people working in that kitchen know is that a mess deferred is a bigger mess. It means more work at the end of the day when people are tired and ready to go home, it’s inefficient to work around piles of pots and pans, it’s potentially dangerous—if someone slips on a spill, for instance—and it looks bad to anyone looking in. A dirty kitchen does… Read More
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May
17
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A content audit, based on a comprehensive content inventory, is a foundational step in developing a content-first, user-centric content strategy. Here are a few quick tips to set up and conduct a successful audit. 1. Know your stuff Analyzing your content begins with knowing what you have. Inventory your content assets to scope your project (use CAT to get an automated inventory quickly and easily), understand how it’s structured, and set a baseline for measuring improvement. A comprehensive i… Read More
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Mar
10
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Just because it's been quiet here doesn't mean we haven't been busy. We've recently released some speed improvements to our CAT engine. Now you can get your inventory data even faster—and that means you can start your audit even faster.  We're also working on some exciting new features that will support team collaboration on crawls as well as some enhancements to the dashboard that will be coming in the next few months. Watch this space for updates.  Read More

Category: News

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Dec
07
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Bad customer experience can have a negative effect on your company’s brand and sales. It can cost you customer loyalty and the expense of providing customer service to compensate for poor experiences. A recent whitepaper by SDL, “Avoid CX Failure Fallout: 6 Steps to Customer Experience Success,” showed that 64% of customers surveyed will take some form of negative action in response to a bad customer experience—from taking their business to a competitor to actively disparaging the disappointing … Read More

Aug
13
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Quality content is an investment—an investment in your business’s success and your customers’ satisfaction. Just as an investor in the stock market is constantly tracking portfolio performance and making adjustments to ensure it stays profitable, the owners of business content need to be monitoring the performance of their investments. To do that, you need to embrace a performance-driven content model. That means regularly inventorying and auditing your content against the metrics you’ve determ… Read More
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Jun
17
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A content inventory and audit doesn’t have to be a lonely, arduous odyssey. In fact, there is a lot of value in sharing the load with others. Why collaborate on your inventory and audit? Divide and conquer A content inventory and audit can be a time-consuming process, depending on the site and complexity of your content set. If you have limited time for auditing, dividing the task between team members can help speed up the process. The caveat, however, is that if multiple people are involved, … Read More
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May
19
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Are you attending Confab Central in Minneapolis this week? We are too, and we'd love to have the chance to chat. If you're a current user of CAT or haven't tried it yet and are interested in learning more, please stop by our table. We will be doing personalized demos, answering questions, and asking a few, too. Your input is important to us and we want to hear your feature requests so we can keep making CAT as useful as possible for you. We'll also have drawings for copies of Content Audits and … Read More

Category: News

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Apr
29
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Projects are risky  As any project manager will attest, managing risk is one of the biggest challenges they face. Keeping a project on time, on budget, and in scope is the very definition of good project management. Content is messy But content projects can be extra challenging because content is messy. In many companies, no one person knows how much of it there is, where it’s all stored, who created it, who—if anyone—is responsible for it, why it was created in the first place, and what purp… Read More
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