Your content is a business asset. You invested in planning it, creating it, storing it, and building it onto your website. Like any business asset, it has value—until it doesn’t. What causes content to lose value? Currency, relevance, fit with the audience, ability to generate business value.
How do you stay on top of your content? Imagine that you are managing the inventory in a retail store. You have purchased that inventory, put it out on the shelves, perhaps built special displays to highli… Read More