Announcing CAT (the Content Analysis Tool)

Aug 21, 2011

Remember that old electric razor commercial where the guy says he loved the product so much that he bought the company? As a working content strategist, I've spent many hours creating content inventories and content audits for clients, using less-than-optimal tools, often saying "why doesn't someone build a tool for this?" (and hearing other content strategists ask the same question). So I decided to do something about it. The result is Content Insight and the launch of the Content Analysis Tool, or CAT. We have big plans for our CAT and see it becoming down the road an enabler of ever more sophisticated analysis. For now, we're focused on making the best content inventory tools we can—and we would love to have your feedback, your input, your wish list. Sign up for an invitation to the private beta and let us hear from you.



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