As any project manager will attest, managing risk is one of the biggest challenges they face. Keeping a project on time, on budget, and in scope is the very definition of good project management.
But content projects can be extra challenging because content is messy. In many companies, no one person knows how much of it there is, where it’s all stored, who created it, who—if anyone—is responsible for it, why it was created in the first place, and what purpose it’s currently serving. So when it’s time to redesign the website, move it into a new content management system, rebrand, or generally take stock and clean up, where do you even begin?
The content inventory and audit are the antidote to content project risk. Conducting a comprehensive inventory and audit of content against business and user goals offers several important benefits. The inventory and audit
If you’re planning a content improvement project, start with a CAT-powered inventory and use it as the foundation of your qualitative content audit before you begin. Going into project planning with a content analysis that is based on data, addresses the issues that can create project risk, and ensures that you have organizational support creates a more predictable and more successful outcome.
Paula Land is co-founder and CEO of Content Insight and author of Content Audits and Inventories: A Handbook.