Blog

Apr
29
1 comment
Projects are risky  As any project manager will attest, managing risk is one of the biggest challenges they face. Keeping a project on time, on budget, and in scope is the very definition of good project management. Content is messy But content projects can be extra challenging because content is messy. In many companies, no one person knows how much of it there is, where it’s all stored, who created it, who—if anyone—is responsible for it, why it was created in the first place, and what purp… Read More
Tags :

Mar
17
0 comments
In this series, we've outlined a framework for content improvement using the DMAIC model. In Part 1: Define, we looked at how to determine the business and user goals against which content is audited. In Part 2: Measure, we addressed how you can collect data to set a baseline against which to measure. Part 3: Analyze addressed how to actually interpret that data. Part 4: Improve presented the idea of ongoing audit and continual improvement. And finally, today we talk about setting up a plan for … Read More

Mar
10
0 comments
Previous posts, we talked about how to define, measure, and analyze content against business goals. Today, we talk about how to build those steps into an ongoing process of optimization. Part 4: Improve—Optimize current content and processes The inventory establishes scope and begins to reveal patterns in content quantity and type; the audit helps clarify and refine that scope, revealing a fuller picture of what needs to be addressed. Inventories and audits can serve as communication tools thr… Read More

Mar
03
0 comments
In previous posts, we've looked at the Define and Measure steps of the content improvement framework. Today, we look at Analyze. Part 3: Analyze—Look for patterns, find root causes, list and prioritize problems and potential solutions When you audit a website, you analyze it page by page against a set of criteria. Content audits are critical to understanding and evaluating the performance of your content against business goals, editorial standards, user needs, and performance factors such as s… Read More

Feb
24
0 comments
In last week's post, we discussed how to establish the goals against which content will be audited. This week, we look at the next step in the DMAIC framework: Measure. Part 2: Measure—Collect the baseline set of data Determine which aspects of current processes and current metrics for content performance and user engagement you will analyze, and collect the data for the initial baseline. At the end of the project, measure updated data against the previous data to show improvement. The Conten… Read More

Feb
17
0 comments
Introduction Before we can align content goals—let alone make content plans—with business objectives, we need to understand what those business objectives are and plan for an effective audit. How do we do that? There is an analogous framework for the inventory-audit-analysis process in the business-process improvement methodologies that are part of Six Sigma. The DMAIC framework (define, measure, analyze, improve, control) is used for improving, optimizing, and stabilizing business processes an… Read More

Jan
26
0 comments
If your New Year's resolution was to learn more about content strategy and find new opportunities to network with experts and peers, you're in luck. In our Newsletter, we catalogued a whole slew of upcoming conferences, webinars, and workshops, we well as some books you'll want to check out.  A few highlights: Confab continues to expand. In addition to Confab Central and Confab Higher Ed, there's a new addition to the slate of events: Confab Intensive, several days of deep-dive workshops, incl… Read More
Tags :

Jan
14
0 comments
Two years ago today, we launched CAT, and we would like to take this opportunity to thank all our customers for your support. Since that day in 2013, CAT has crawled thousands of websites, gathering data on millions and millions of pages and helping our users with countless projects. We have some really exciting features coming up in 2015 and we look forward to continuing to serve you.  Read More

Category: News

Tags :

Jan
05
0 comments
It's a new year and what better time than now to evaluate and clean up your site content? If you've been waiting for a reason to try CAT to kickstart your content projects, we have a great deal for you. For the month of January, new customers can sign up for a free 25,000 page block of CAT and a free one-month evaluation from ContentWRX.  To take advantage of the offer, go to our sign-up page and enter your email address. We'll contact you with instructions on how to get started. Happy new (con… Read More

Dec
11
0 comments
When it comes to auditing content, each situation is unique, but there are a set of criteria that can be applied in any situation. It can be hard to know where to start sometimes, so at our sister agency, Strategic Content, we developed a content evaluation checklist to make sure we’re covering the basics. We usually work through this list with clients as part of a collaborative effort, since we need their input on questions about business purpose and content goals. I’ve divided the checklist i… Read More
Tags : content audit