In previous posts, we've looked at the Define and Measure steps of the content improvement framework. Today, we look at Analyze.
Part 3: Analyze—Look for patterns, find root causes, list and prioritize problems and potential solutions
When you audit a website, you analyze it page by page against a set of criteria. Content audits are critical to understanding and evaluating the performance of your content against business goals, editorial standards, user needs, and performance factors such as s… Read More