Blog

Dec
03
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Website content governance is a topic of interest to a lot of content strategists and site managers. How do you ensure that the content on your site is accurate and effective over time? Especially when your content team is busy developing new articles, blog posts, product descriptions, and all those other important resources? Much like weeding a garden helps the good plants flourish, regularly assessing and weeding out the old, inaccurate content on your site helps make sure that your best conte… Read More

Nov
28
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We are delighted to be included in the first-ever Agency Toolkit promotion, put together by our good friends at GatherContent. The purpose of this special event is to offer agencies deals on tools that support each part of their process, from project scheduling to time tracking to email campaign management to content management and much, much more. Besides CAT, the tools featured include MailChimp, CodeShip, TeamGantt, HarvestApp, FiveSimpleSteps, SifterApp, BidSketch, Planscope, StaffSquared, … Read More
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Nov
11
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When planning your 2015 content strategy, one of the most powerful tools you can have is an updated content inventory and audit—as long as you can convince everyone else that it’s useful. There’s an old saying—“Many hands make light work.” When it comes to creating a content inventory and audit, the benefit of sharing the work across your organization is not just in easing the burden on one individual strategist, but it also helps ensure that you have multiple perspectives on the content. The s… Read More
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Oct
28
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Thanks to the attendees of my workshop, Understanding Web Content Inventories, Audits and Analysis, at Information Development World last week. The group proved that, even with limited time and resources, it’s possible to do a meaningful content audit and come up with specific tactics for improvement. Before the conference, we invited readers of this blog and twitter followers to nominate a site for audit by the workshop group. We selected a nonprofit organization in the UK that provides health… Read More

Oct
17
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If you're planning to attend Information Development World next week in San Jose, be sure to stop by the Content Insight table in the exhibit area. I'll be there with copies of my book Content Audits and Inventories: A Handbook (enter to win a free copy!), as well as doing demos of CAT, the Content Analysis Tool. You can also sign up at the table and I'll run a free inventory (up to 250 pages) of your site and walk you through the results as well as send you a report after the conference. Please… Read More

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Oct
03
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Nominate Your Site for a Free Audit I'll be presenting a full-day workshop called Understanding Content Inventories, Audits, and Analysis at Information Development World later this month. Workshop attendees will have the opportunity to audit existing websites and gather and present their findings. We're looking for candidate sites for the attendees to work on. If you have a site you would like to have audited, contact me and let me know. Ideally, we'll have several options for the attendees to… Read More

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Tags : content audit

Sep
15
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Now Available—Content Audits and Inventories: A Handbook A comprehensive content strategy is built on a foundation of thorough understanding and analysis of existing content, assessed against business goals, user goals, standards, and best practices. The first step in developing that analysis is the content inventory, a dive into existing content to understand the quantity, type, and structure. The second step, the content audit, builds on the inventory. When you audit content, you evaluate it … Read More

Sep
11
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Gap analysis—the process of assessing the distance between where you are and where you want to be with your content—by its very nature requires a starting point. That starting point is your content inventory. If you are working with an existing content set (as opposed to starting fresh with everything new) and don’t know where you are or what you have to work with, determining what it will take to get to a future state is pretty difficult. Beginning with your CAT-generated inventory, you can st… Read More

Aug
20
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All you have to lose is your frustration A recent article in the New York Times, “For Big-Data Scientists, ‘Janitor Work’ Is Key Hurdle to Insights,” discusses the challenges data scientists face in dealing with the sheer volume of data required to make smart business decisions. The article refers to this effort as “data wrangling,” “data munging,” or, our favorite, “data janitor work.” Content strategists, content marketers, site managers, user experience architects, and SEO experts all deal … Read More
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Aug
11
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  Update September 23, 2014: Content Audits and Inventories: A Handbook, from which this post is excerpted, is now available. Laying the Groundwork Getting organizational buy-in for your inventory and audit project can make all the difference in how successful you are in gathering all the data you need and delivering actionable results. A well-defined project is also a tool for convincing stakeholders of the value of investing the resources. Improve your chances of getting buy-in by showing … Read More
Tags : content audit