Blog

Jul
09
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We were thrilled to be able to sponsor and attend Content Strategy Forum in Frankfurt last week.  Although I wasn’t able to attend as many sessions as I would have liked, I did catch a few and heard great things about those I missed. Fortunately, the CSForum website has links to all the presentations so we can all catch up on what we missed. Who We Are and What We Do Margo Bloomstein’s keynote on ”Defining Our Profession, Defining Ourselves,” illuminated the evolution of our discipline and … Read More
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Jun
23
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How to Read a Content Inventory The beauty of running an automated content inventory with CAT, the Content Analysis Tool, is that you give it a URL and tell it to go. A short time later, you have a big set of data that you didn’t have to manually compile. So you’ve saved a lot of time and painstaking effort manually collecting and collating the information, but how do you know what you’re looking at and, most importantly, what to do with it? Here’s a quick overview of the data your inventory co… Read More
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Jun
16
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We're thrilled to sponsor Content Strategy Forum 2014 (Frankfurt 1-3 July, 2014) again and pleased to be able to offer a special discount code to our friends. If you're interested in attending, we’d love to see you there! Contact us for a special code and get €100 to €200 off the regular conference price. Speakers from over 20 countries and spanning a wide range of businesses, nonprofits, and higher education will be offering workshops and talks that outline the challenges and future visions for… Read More

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May
28
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Results-Driven Content Audits Thrive on Context We recently noticed an increase in articles, tweets and conversations about content audits. After tracking the term for three years, it’s a welcome change. Those two words together, “content audit,” aren’t as cringe-inducing or intimidating as they were in the past. Have we reached a time when auditing content is seen as imminently possible and, in some cases, essential? In Sarah Richard’s new series on content audits, she challenges the reader t… Read More
Tags : content audit

May
05
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We are very pleased to announce that we've released an enhancement to the Google Analytics integration with CAT. By popular demand, we've added in more data points to select from to include in your crawl—in addition to pageviews, bounce rate, and % exit, you can now add unique page views, average time on page, and entrances. Not only that, you can now select your date range—select previous week, previous month, or set your own custom range. With more data available in your CAT dashboard, you ca… Read More

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May
01
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by Misty Weaver It’s Time for a New Content Tradition Is your content crying mayday? You know that it could be more effective at reaching organizational goals, more useful to target audiences, more scannable, readable, and shareable. You know this, but how can you make it happen? Content audits can help you prove the case for improvement and optimization. With an audit you can take steps to find the orphans and duplicates, identify the outdated and unnecessary, target content that isn’t … Read More
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Apr
22
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In case you missed the live version of Paula Land's webinar Inventory to Insight, you can still listen in to the on-demand version. Check out some of the other great content strategy webinars on BrightTALK too. Read More
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Apr
16
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Join Content Insight CEO Paula Land for a free webinar on Friday, April 18 on Inventory to Insight: Understanding Content Inventories, Audits, and Analysis. If you're new to these activities or just need a refresher, Paula will be walking through how to plan for and conduct effective inventories and audits, including how to assess content against business and user goals and how to present findings effectively.    Read More

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Apr
08
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Looking for a fresh take on your content? Performing regular inventory and evaluation of your assets can help improve current offerings as well as shape even more targeted, engaging content for the future. Whether it’s your first inventory or you’re performing regular rolling analysis of your content, a little help can’t hurt. AWeber hosted a recent TweetChat about the role of content inventories and audits in marketing. The expert panel featured people focused on content for the web, social me… Read More
Tags : content audit

Mar
20
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by Misty Weaver Refreshing Your Legacy  There’s more than one element to consider in ensuring that content designed for the desktop will work on any screen. Responsive design is an evolving discipline. As Lyza Danger Gardner points out in her A List Apart column, we haven’t fully agreed on the terms of art or use yet. But we do know that it's not just a matter of shrinking images and font size. You also want the experience to transfer. You want to know that no matter what channel or device peo… Read More