Blog

Mar
13
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In the tech world, you often hear the phrase “eating our own dog food”—meaning using your own products in real-world situations to see what your users are experiencing. We recently migrated the content portion of content-insight.com from Joomla to Concrete5 and I wanted to share how we used the Content Analysis Tool (CAT) in the process. As with any migration project, I started with an inventory of the current site to see just where we were starting from. Our site had originally been set up in … Read More

Feb
27
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Creating the best content experience starts with knowing what you have and how it can improve. We developed CAT to help you quickly and easily assess the current state of your website content and set you up for a deeper analysis to drive your business strategy. In his opening keynote at Intelligent Content 2014 this morning, Joe Pulizzi talked about a three legged stool: content, technology, and business. With the addition of enhanced dashboard features—search and bulk tagging—CAT is even more … Read More

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Feb
25
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It's almost spring (isn't it?) and it seemed like a good time to do a little refresh of the site. Nothing major, just a migration to a new CMS (goodbye Joomla, hello Concrete5) and a little update to the look and feel. We also reorganized the Resources page to make it a little easier to find articles and other content and implemented a new blog platform. We also wanted to give a hint that we're going to be rolling out a couple of new features in the next few days. We won't spoil the surprise, b… Read More

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Feb
25
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It's almost spring (isn't it?) and it seemed like a good time to do a little refresh of the site. Nothing major, just a migration to a new CMS (goodbye Joomla, hello Concrete5) and a little update to the look and feel. We also reorganized the Resources page to make it a little easier to find articles and other content and implemented a new blog platform. We also wanted to give a hint that we're going to be rolling out a couple of new features in the next few days. We won't spoil the surprise, b… Read More

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Jan
16
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Who Is Engaged with Your Content? It’s always a good time to start a content audit but January, with its “out with the old, bring in the new” energy is a particularly popular time to take a deep look into the nooks and crannies of your website. Content Plus laid out a content marketing challenge: use a content audit to identify and remove content that’s not helping anybody. With a clean slate for editorial planning, you can focus on providing more targeted content. The first step in evaluating… Read More
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Jan
14
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One year ago today, we launched the Content Analysis Tool (CAT). And what a year it's been! We are thrilled with the response from the content strategy, content marketing, and user experience communities and are proud to have customers all around the globe.  CAT's second year promises to be a big one, too. We have a bunch of great new features in the works and we can't wait to start rolling them out. As always we appreciate the feedback we get from our users; that's been invaluable in helping… Read More

Category: News


Jan
09
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Continue Your Professional Education More Content Strategy Learning  The content strategy skill development opportunities just keep coming! Looking for free, online opportunities to expand your content strategy skills? In December, we listed some online and live content strategy events but January brings a wealth of no-cost professional development offerings. January 10, learn what to do with an empty editorial calendar from Mat Szwajkos of Swig Social. The Content Wrangler hosts this free w… Read More
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Dec
27
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It’s the time of year to indulge before buckling down to work again in the new year. If reading is one of your favorite winter activities, then this is one overflowing season of content. Blog Secret Santa scheduled 49 gift blog posts from content strategy professionals around the world, posting to each other’s blogs along with a link list that keeps Twitter  streams rolling in stories. What are we to do with this windfall? Read ALL the Things Personal stories about work—especially wor… Read More

Dec
18
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Is learning more about content strategy on your agenda for the New Year? If so, there are numerous new opportunities in more places and in greater variety than ever before. We’re excited to represent CAT, the Content Analysis Tool, at several upcoming events, including Intelligent Content in February. If you’re attending, be sure to stop by our booth. We love showing off CAT, but nothing beats the networking. Meeting others with whom we can swap content stories and content solutions is the best … Read More

Dec
12
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Techniques for Audience Outreach What pint-sized document can bring gallons of insight to a content project? Perhaps marketers, designers and strategists gravitate to personas because they are so flexible and evocative at the same time.  Our favorite “people profiles” featured in two recent articles from Pybop and Boxes and Arrows. This focus on creating documents for others to use inspired us to also look at how we can save everyone time building and benefitting from personas. Explore the wor… Read More
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