Blog

Nov
11
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In a previous post, I wrote about some of the global, regional, and local issues we look for in doing a global content audit. Some of the issues that matter for globalized sites, such as language support, design consistency, language consistency, localized metadata, text embedded in images, multiple versions of a single image file, and text stored as an image can be spotted just by running a CAT inventory and reviewing the job and resource detail views. Let’s take a look at how, using examples … Read More
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Oct
16
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Is your company planning to roll out localized sites in new markets? Like any content strategy initiative, taking the time up front to do an inventory and audit will enable you to find the issues that will cause problems later both for your customers and for your internal teams managing the sites. Every year, John Yunker, of bytelevel research, publishes the Web Globalization Report Card. The report card benchmarks 150 global sites, assessing them on these factors: Languages: Number of langu… Read More
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Sep
30
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Global websites offer special challenges for the content auditor. Global sites need to be audited for the same issues as non-global sites—consistency, currency, quality, competitive advantage, and so on—but the global aspect carries with it a new set of ramifications. CAT-Power Your Global Audit If you are auditing an existing localized site, using a CAT-powered inventory as your starting point allows you to quickly look for issues such as whether or not titles and metadata have been localized… Read More
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Sep
10
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How Much is Your Time Worth? The typical rap on content inventories is that they’re tedious, time-consuming, and, we’ll say it one more time, “mind-numbing.” But I think we can all agree that they’re also necessary and immensely useful for project scoping, content migration, and ongoing site maintenance. According to the recent Firehead content strategy jobs landscape survey the typical rate for a freelance content strategist is just over $96/hour. For a salaried CS, the hourly rate is around … Read More

Category: Content Strategy


Sep
05
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by Katherine Hagan, guest blogger Designing for the Inner Dog How conditioning and inferences influence content consumption In a world of ever expanding web content it becomes increasingly difficult to attract attention to the specific content that makes your site unique. Using concepts such as classical conditioning can help us understand how users think and act to amplify this attention and focus on the most important content. Evaluation and audit of your content can take advantage of these… Read More

Category: Content Strategy

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Sep
04
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We are happy to announce that a new block subscription level is available. For those of our customers who work on smaller sites, we've added a new block of 5000 pages, for just $25. The new Level 1 block still includes all features and functionality of the existing blocks, just a lower page count.  Remember, too, that you can combine blocks to create a custom size that works for your site. All block purchases are cumulative, so you can add together whatever combination of blocks you need to get… Read More

Category: News

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Aug
26
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by Tosca Fasso, guest blogger Five Fundamentals of Data Visualization In the first post in this series, we explored the idea of using a combination of visuals and text in order to captivate our audience, crystallize our insights, and compel our clients and co-workers to act on our content strategy recommendations. As good as this approach may sound to you (and I hope it does), if you’re not a visual thinker, you may be wondering how you’re going to actually create these graphics I’m talking a… Read More

Aug
20
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by Tosca Fasso, guest blogger Keep Your Spreadsheet to Yourself Many blog posts and conference sessions have been dedicated to the content audit: what it is, why it’s so important, and the best ways to do one. But as our industry becomes more familiar with audits and competent in conducting them, we’ve advanced to a new set of challenges. To content strategists and others in user experience, the value of an audit is obvious. To some of our co-workers and clients it may be less so. Audits can … Read More

Aug
13
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As Lindsay Berger astutely commented on twitter during our GatherContent webinar on content auditing, data might tell you what is happening with your content, but it doesn’t tell you why. When we’re assessing large, complicated content sets and have limited time (do we ever have all the time we would like to have?), it’s tempting to look for audit shortcuts. Using analytics data can seem like a quick and easy fix to the question of what’s good and what’s bad. We pull the data, sort it and fin… Read More
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Aug
08
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by Marianne Sweeny, Guest Blogger There is much talk about content strategy these days—presentations, blog posts, books, articles and so much more. A Bing search for content strategy brings up 31,000,000 results. Good news on the evangelization front. Not-so-good news on actual delivery of content strategy. The View from Inside SEO and UX Despite all of the information, there remains a disconnect between what content strategy is, what other disciplines think it is, what the clients think it i… Read More

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