Blog

Aug
13
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As Lindsay Berger astutely commented on twitter during our GatherContent webinar on content auditing, data might tell you what is happening with your content, but it doesn’t tell you why. When we’re assessing large, complicated content sets and have limited time (do we ever have all the time we would like to have?), it’s tempting to look for audit shortcuts. Using analytics data can seem like a quick and easy fix to the question of what’s good and what’s bad. We pull the data, sort it and fin… Read More
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Aug
08
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by Marianne Sweeny, Guest Blogger There is much talk about content strategy these days—presentations, blog posts, books, articles and so much more. A Bing search for content strategy brings up 31,000,000 results. Good news on the evangelization front. Not-so-good news on actual delivery of content strategy. The View from Inside SEO and UX Despite all of the information, there remains a disconnect between what content strategy is, what other disciplines think it is, what the clients think it i… Read More

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Aug
05
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Content projects exist in a business context. You may be beginning a content inventory and audit for one of several reasons—a content strategy initiative, a content management system implementation, a site redesign—but the larger context is what the business is attempting to achieve with content. You are ultimately looking at the question of whether the content is fulfilling core business and user goals and the audit is how you’re going to answer that question. You are also probably looking for … Read More
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Jul
24
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by Misty Weaver Another Way to Chunk a Blob DITA has been something of a sleeper hit in the technical content world but it’s taking a leading role in content strategy this summer. Many experts are starting conversations, writing new articles, and offering webinars to introduce DITA application and implementation to the broader community. Why DITA? We all need better ways to manage content. DITA provides Standards for reusable content Content-centric solutions for authors Methods for pub… Read More

Jul
22
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If you missed Paula's webinar on "Web Content Strategy: Understanding Content Inventories and Audits," no problem. The webinar is available for viewing on demand here. There's also still time to register for another free live webinar, "How To Perform A Content Audit And Extract Presentable Insights" presented by our friends at GatherContent. Read More

Category: Content Strategy

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Jul
15
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Want to learn more about content inventories, audits, and how CAT can help? We have two exciting events coming up this week. Explore CAT with Paula Land: Content Analysis Tool TourWednesday, July 17, 2013 at 11 am PDT / 2 pm EDTGet a tour of CAT and ask Paula your inventory questions. Sign up here. Web Content Strategy: Understanding Content Inventories & AuditsThursday, July 18, 2013 at 10 am PDT / 1 pm EDTJoin Scott Abel, The Content Wrangler, for a discussion with Paula Land, Co-Founder… Read More
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Jul
09
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by Misty Weaver From Resentment to Respect In content strategy and change resistance, Sara O’Keefe reminds us that a central principle of our work is change. Whether that’s to content, systems, or workflow, strategy involves improving  systems to better accomplish goals. Through comprehensive data gathering, observation, and interviews we establish where the gaps are between present and desired states. That’s not very comfortable for people who find themselves in the gaps. Telling people they … Read More

Category: Content Strategy

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Jul
02
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by Katherine Hagan Recently I've worked with a number of non-profits creating a redesign for their websites. All of these groups seemed to have a similar problem. Many businesses, both non-profits or otherwise, created their original web sites over a decade ago. The web site creator was a contract hire who has long since left the company. Since the page inception, data has been continually added to update and supplement the initial starting site. Everything sits on the landing page, all at once… Read More

Category: Content Strategy

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Jun
26
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You asked, we answered! Since we first began telling people about CAT, we've been asked, "Does it include analytics?" We are very excited to be able to finally say "Yes! It does!" We just launched several new features, based on your feedback and feature requests, including integration of Google Analytics. Now, if you have access to a site's analytics account, you can include that in your job setup and return pageviews, exit percentage, and bounce rate in your data. No need to pull that data sepa… Read More

Category: News

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Jun
14
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by Kate Hagan At Content Insight we are always interested in finding out more about our users. We want to be responsive to our customer needs and part of that is understanding who and where they are and how they’re using CAT. We thought we’d have a little fun with our customer data and give an infographics generator a try in the process. Here’s what we found: So far, over 800 people in 45 countries have tried CAT, on nearly every continent (where are the Greenland content strategists?) Where… Read More
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