Blog

Jun
05
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CAT at Confab We're thrilled to be a sponsor of Confab Minneapolis, the conference of Content Strategy conversation over cake. Join us virtually by signing up for our monthly newsletter—or just entering your name if you're already a subscriber—and enter our Confab raffle. Congratulations to yesterday's winners and there's still time to sign up for one of today's great giveaways, these great titles from Rosenfeld Media:Content Everywhere: Strategy and Structure for Future-Ready Content   by Sara… Read More
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May
29
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A Virtual Book Tour Content strategy has the power to bring focus and structure to conversations, to allow brand voices to truly connect with users and to educate as well as aid decision making. If strategic content hasn't been the center of your user experience or information architecture projects, it's never too late to bring it into play. Margot Bloomstein, author ofContent Strategy at Work, is leading a virtual seminar at UIE this Thursday, May 30. In Controlling the Pace of UX with Content… Read More

May
20
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One of our customers shared her story about how she's using CAT and we thought we'd share it with you.  "The UW iSchool completely redesigned the main website last year and had only 9 months to complete the project. Because of this short timeline, I didn't get a chance to write complete, detailed metadata on a page level. When the team started looking at integrating social media sharing throughout the site after the launch, I was faced with the daunting task of having to build a new kind of con… Read More
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May
15
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By Misty Weaver Is Structured Content a New Hope for CMS? User experience and content management systems seemed to follow to their own paths from development to user interface. Users were always at the center of user experience design. However, when it comes to CMS, a critical user’s needs may not have translated to the WISYWIG interface. A conversation that started last year merged when Rachel Andrew mentioned Karen McGrane’s work in The Future of Content Management. In her Smashing 2012 pre… Read More

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Apr
30
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"Today, a content audit isn’t just an odyssey through your website; it’s a window into your content’s nature." In an excellent new article in Smashing Magazine called "Content Knowledge is Power," content strategy superstar Sara Wachter-Boettcher tackles the subject of content auditing, a topic near and dear to our hearts. Sara talks about how taking time to understand the content you have ensures that the content is supported in the design, allows you to design realistic scenarios, and not inc… Read More

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Apr
25
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Planning on attending Confab Minneapolis? So are we! The event has sold out but there are still excellent opportunities to share, network, and learn with content strategy peeps all over the world.  Content Strategy Workshops, July 11-12 Of course, Content Strategy Workshops in Vancouver, BC July 11-12, 2013 promises to be a rich, tactical experience for everyone. Hands-on workshops and talks focused on building skills and making use of tools make this an excellent choice for practitioners. We'… Read More
Tags : conferences

Apr
15
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We're happy to announce that Paula Land will be presenting at Content Strategy Workshops Summer Session, July 11-12, in Vancouver, BC.  In her session "From Inventory to Insight to Action," Paula will lead attendees through the process of turning a content inventory into an audit, including examples and discussion of various types of audits and how and when to use them. Attendees will learn how to pull insights out of the audit and present them to stakeholders. To make the session extra-relevan… Read More
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Apr
08
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We are excited to announce that we’ve just released a bunch of new features and fixes to CAT. Here's what we’ve been working on. In Job Setup: See the number of pages remaining in your subscription In Job Summary and Job Details: Job-level notes added: Now, in addition to being able to add your own notes at the Resource Detail level, you can add notes to the Job Summary view Screenshot thumbnails on hover-over of URLs In Resource Details: Screenshots: No longer in beta, now sc… Read More

Category: News

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Apr
03
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A recent project in which we were auditing content against a set of personas got us thinking about what a useful tool they are. In the latest installment of our Inventory into Insight series, we look at how to use personas in content audits. Seeing your site content through the eyes of a well-developed persona that represents a target customer or reader type can be very enlightening and can provide very actionable insights. From helping improve writing style, to suggesting better entry points, t… Read More
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Mar
27
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How do you measure content effectiveness? We've posted a new article, the second in our Inventory to Insight series, called Auditing for Content Performance. This new article discusses how to use basic analytics data in your audit process to identify content that needs attention or new content to be created. Read More
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