Blog

Mar
25
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How We Move from Tactical to Strategic Thinking for Content Two new surveys have been released on the subject of the content strategy job market: Jack Molisani offered a general overview of the career path with his LavaCon survey, while Firehead Ltd released the fifth installment in its content strategy job market series. Both offer great insight into the gaps between job title and actual work. The LavaCon survey looks at the sources from which practitioners draw their content strategy knowl… Read More
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Mar
18
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From inventory to insight is more than just our tag line, it's the theme of a new series of articles. We kicked the series off today with A Template for Content Inventory and Audit, which discusses how you can use the data available in your CAT crawl as the template and foundation of a content audit. In subsequent articles, we'll dive into the different types of content audits—auditing for content performance, competitive audits, auditing against personas, and more. Read More

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Mar
14
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  by Kerry Carnahan Ellis, Guest Blogger Conducting a Successful Content Audit on Your Brand-Story Web Site Great things often come in small packages. It’s just as true of brand-focused web sites as it is of jewelry (and truffles!). And just like jewelry or truffles, a good brand site shows its beauty via quality. Given limited space, attention to detail makes all the difference. Content inventories and audits can play a valuable role in getting these details right by providing a solid fou… Read More
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Mar
06
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by Scott Pierce, Guest Blogger When is the best time to perform a content inventory? There, I’ve asked it. Because nobody around you will. After you’ve explained what it’s used for, why it’s important and how much it costs, the content inventory’s golden opportunity is long past. It should be your secret weapon for killer estimates. Yet, from the horror stories I get from the field, it’s being shuffled around in schedules and descoped from projects due to looking like “too much work.” How did… Read More
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Feb
22
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If you've gotten the impression that we think the content inventory is a fundamental piece of a website content strategy or design process, well, you're right. Not only is a content inventory useful for the early stages of project baselining, scoping, and estimating, but with a little effort, can be used for other project tasks and deliverables. Previously we've written about how starting with an automated inventory such as CAT creates can help you move more quickly into the content audit phase … Read More
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Feb
09
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We've published a trio of short articles designed to help you get the most of out of CAT from nose to tail—beginning with setting up a CAT crawl for maximum accuracy, working with your data in the dashboard, and exporting it for use offline. A few highlights: learn how to successfully include sub-domains in your crawl or limit your results to a particular sub-directory; see how you can begin your audit process by finding 404 pages or missing metadata by viewing job details; how to view (and sav… Read More
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Jan
28
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Here at Content Insight, we consider ourselves fortunate to be joining the toolbox of all the other great content and user experience tools out there. There's never been a better time for tools, whether you're planning an editorial calendar, collaborating on content with your clients or peers, managing your customer or email lists, your task list, or, of course, doing content inventories and audits! A couple of our favorite tools companies recently invited Paula to publish guest posts on their … Read More
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Jan
23
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We've officially been live for a little over a week now and are delighted with the response. A lot of people have signed up for the free trial and run jobs and the feedback has been great. Here are a few of our favorite tweets about the launch: @brycepropheter @carriehd Really like it. @content_insight is really easy to use and very powerful. — Jonathon Colman (@jcolman) January 23, 2013 I've been trying the @content_insight content inventory tool for a while, and we should both buy it … Read More
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Jan
14
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We are thrilled to announce that CAT is now officially launched and open for business! Since we opened up for public preview in September, we've had several hundred people sign up, use CAT, and give us feedback. We would like to take this opportunity to thank our beta testers and early adopters—your feedback and support has been invaluable in getting us to launch. If you haven't tried it yet, sign up today for a free trial (no credit card required, no obligation). If you've been using CAT alrea… Read More

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Dec
20
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Marcin Treder recently detailed the Dark Side of User Experience Design and got us thinking about the Dark Side of Content Strategy. In his view, the dark side is the obsessive detail work we go through to create experiences that work and lead to conversions. For content people, there may be a parallel in the content inventory. Cue the Darth Vader Excel meme. Comments on Twitter seem to reflect this “dark” practice—“purgatorial” and “soul-crushing” are some of our favorite descriptions. If you’… Read More
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