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Remember that old electric razor commercial where the guy says he loved the product so much that he bought the company? As a working content strategist, I've spent many hours creating content inventories and content audits for clients, using less-than-optimal tools, often saying "why doesn't someone build a tool for this?" (and hearing other content strategists ask the same question). So I decided to do something about it. The result is Content Insight and the launch of the Content Analysis Tool… Read More

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