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Making Content Work for You

"Today, a content audit isn’t just an odyssey through your website; it’s a window into your content’s nature." In an excellent new article in Smashing Magazine called "Content … /blog/2013/04/making-content-work-you/

Pack Your Bags for Content Strategy

Planning on attending Confab Minneapolis? So are we! The event has sold out but there are still excellent opportunities to share, network, and learn with content strategy peeps al… /blog/2013/04/pack-your-bags-content-strategy/

Content Audit Session at CS Workshops

We're happy to announce that Paula Land will be presenting at Content Strategy Workshops Summer Session, July 11-12, in Vancouver, BC.  In her session "From Inventory to Insigh… /blog/2013/04/content-audit-session-cs-workshops/

New CAT Features Released

We are excited to announce that we’ve just released a bunch of new features and fixes to CAT. Here's what we’ve been working on. In Job Setup: See the number of pages remaini… /blog/2013/04/new-cat-features-released/

Inventory to Insight: Using Personas

A recent project in which we were auditing content against a set of personas got us thinking about what a useful tool they are. In the latest installment of our Inventory into Ins… /blog/2013/04/inventory-insight-using-personas/