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Going Deep on Content Inventories and Audits

Now Available—Content Audits and Inventories: A Handbook A comprehensive content strategy is built on a foundation of thorough understanding and analysis of existing content, ass… /blog/2014/09/going-deep-content-inventories-and-audits/

Content Inventory and Gap Analysis: Better Together

Gap analysis—the process of assessing the distance between where you are and where you want to be with your content—by its very nature requires a starting point. That starting poi… /blog/2014/09/content-inventory-and-gap-analysis-better-together/