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Defining and Aligning Content Goals and Business Objectives, Part 2

In last week's post, we discussed how to establish the goals against which content will be audited. This week, we look at the next step in the DMAIC framework: Measure. Part 2: … /blog/2015/02/defining-and-aligning-content-goals-and-business-objectives-part-2/

Defining and Aligning Content Goals and Business Objectives

Introduction Before we can align content goals—let alone make content plans—with business objectives, we need to understand what those business objectives are and plan for an eff… /blog/2015/02/defining-and-aligning-content-goals-and-business-objectives/