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Defining and Aligning Content Goals and Business Objectives, Part 5

In this series, we've outlined a framework for content improvement using the DMAIC model. In Part 1: Define, we looked at how to determine the business and user goals against whic… /blog/2015/03/defining-and-aligning-content-goals-and-business-objectives-part-5/

Defining and Aligning Content Goals and Business Objectives, Part 4

Previous posts, we talked about how to define, measure, and analyze content against business goals. Today, we talk about how to build those steps into an ongoing process of optimi… /blog/2015/03/defining-and-aligning-content-goals-and-business-objectives-part-4/

Defining and Aligning Content Goals and Business Objectives, Part 3

In previous posts, we've looked at the Define and Measure steps of the content improvement framework. Today, we look at Analyze. Part 3: Analyze—Look for patterns, find root cau… /blog/2015/03/defining-and-aligning-content-goals-and-business-objectives-part-3/