Content Inventories. Smarter. Faster. Easier.
In this series, we've outlined a framework for content improvement using the DMAIC model. In Part 1: Define, we looked at how to determine the business and user goals against whic… /blog/2015/03/defining-and-aligning-content-goals-and-business-objectives-part-5/
Previous posts, we talked about how to define, measure, and analyze content against business goals. Today, we talk about how to build those steps into an ongoing process of optimi… /blog/2015/03/defining-and-aligning-content-goals-and-business-objectives-part-4/
In previous posts, we've looked at the Define and Measure steps of the content improvement framework. Today, we look at Analyze.
Part 3: Analyze—Look for patterns, find root cau… /blog/2015/03/defining-and-aligning-content-goals-and-business-objectives-part-3/
In last week's post, we discussed how to establish the goals against which content will be audited. This week, we look at the next step in the DMAIC framework: Measure.
Part 2: … /blog/2015/02/defining-and-aligning-content-goals-and-business-objectives-part-2/
Before we can align content goals—let alone make content plans—with business objectives, we need to understand what those business objectives are and plan for an eff… /blog/2015/02/defining-and-aligning-content-goals-and-business-objectives/
It's a new year and what better time than now to evaluate and clean up your site content? If you've been waiting for a reason to try CAT to kickstart your content projects, we hav… /blog/2015/01/resolve-make-clean-content-start1/
Website content governance is a topic of interest to a lot of content strategists and site managers. How do you ensure that the content on your site is accurate and effective over… /blog/2014/12/role-content-inventories-and-audits-governance/
Thanks to the attendees of my workshop, Understanding Web Content Inventories, Audits and Analysis, at Information Development World last week. The group proved that, even with li… /blog/2014/10/understanding-content-inventories-audits-and-analysis-workshop-wrap/
Now Available—Content Audits and Inventories: A Handbook
A comprehensive content strategy is built on a foundation of thorough understanding and analysis of existing content, ass… /blog/2014/09/going-deep-content-inventories-and-audits/
How Much is Your Time Worth?
The typical rap on content inventories is that they’re tedious, time-consuming, and, we’ll say it one more time, “mind-numbing.” But I think we can a… /blog/2013/09/roi-content-inventories-and-audits/