Why Use CAT?

content inventory is a key starting point for website content planning, auditing, project scoping and estimation, content management, and ongoing website content tracking. Why automate with a content inventory tool like CAT? Because a thorough inventory requires gathering a lot of data and if you’re a busy content strategist, information architect, or site manager, you want to move from the data gathering to the analysis stage as quickly as possible.

CAT gathers essential information for a website content inventory, allowing you to quickly determine:

  • Number of pages on your website
  • Content types and quantity of each
  • File size
  • Presence of metadata and SEO elements (title, description, keywords, H1s)
  • Links in and out of each page
  • Images, media, documents, and downloads associated with each page

You can also capture a screenshot of every page as it is crawled. Add your own notes at the job summary level or on each page so you can make observations about what you see and save the notes for later reference.

CAT is cloud-based, so you can access your CAT inventories from anywhere. Update them at any time to refresh or compare for content changes.

5 Steps to a Fast Content Inventory

You can start a CAT inventory at any time. Quickly set up a crawl of your entire website, or use the advanced settings to focus your crawl with a few parameters.

  1. Name your website crawl (job), assign it to a project (optional) and provide a description for your later reference
  2. Enter the URL for the website or website section you want to inventory
  3. Indicate if there are links you’d like to include or exclude
  4. Include screenshots if you want to evaluate content from within the tool
  5. Submit

Watch your inventories progress from the CAT Dashboard and retrieve completed jobs. Sort content by column headings and use filters to help you limit results. You will immediately see patterns in the URLs and metadata such as size, date, titles, keywords, descriptions (and sometimes, more importantly, where metadata doesn’t exist). Quickly assess the numbers of links in and out of your pages and what media types and number of downloads exist. Add your own custom columns and tags right there in the dashboard and begin to add information that will aid your own analysis.

In addition to viewing and interacting with CAT data in the user-friendly dashboard view, you can download the data and continue to add your own audit criteria as you selectively evaluation content against your individual project goals and guidelines. 

From Data Analysis to Content Analysis

Armed with a content inventory, you can more easily form strategies for content evaluation and analysis, migration and maintenance, governance and renewal.

Don’t wait. Before you say “Yes” to any content project, take an inventory. Let CAT gather the basics, so you can focus on the insights.