About Us

Content Insight was founded in 2011 by Paula Land and Becky Benton. As experienced content strategists and IT professionals, we are committed to creating useful and innovative tools to enable strategists, user experience architects, and content managers to more easily manage the content of websites. If you create content inventories, analyze data about your site pages, perform content audits, or track content through a content management system migration, the tools Content Insight develops are for you. Designed for ease-of-use, speed, and accuracy, our tools allow you to spend less time wrangling data and more time analyzing and strategizing.

Our first product launch is the Content Analysis Tool (CAT). This new tool offers a full set of capabilities for creating comprehensive, usable content inventories via a user-friendly interface.

Founder Bios


Paula Land

Paula Land is co-founder and CEO of Content Insight and founder and principal consultant at Strategic Content, a content strategy practice based in Seattle, WA. Strategic Content clients include REI, Costco, GHX, NetApp, F5 Networks, and Group Health Research Institute.

Paula has worked in all aspects of content acquisition, development, editorial, strategy, and management for over 20 years. Prior to founding Strategic Content and Content Insight, she was a Lead Content Strategist at Razorfish (one of the world'’s largest digital agencies). While at Razorfish she led content strategy projects for clients like Microsoft, Safeco, AT&T, MillerCoors, and Outrigger Hotels. 

Paula is the author of Content Audits and Inventories: A Handbook.

becky.jpgRebecca K. Benton

Rebecca is the co-founder and CTO of Content Insight. She started working with computers with a twelve-year stint as a member of DTRO Consultancy, working with such clients as Jack Daniels Distillery and Rykoff. Ms. Benton then wrote computer games at Presage, working on major titles for Broderbund, Id Software, and Interplay, among others. After that, she went on to write remote-control software for robotic telescopes at Optic, then managed a team of engineers for Sonic Solutions, eventually as part of the team integrating optical recording technology directly into Microsoft’'s operating systems. Following that, she was Manager of Software Development for Forte-Systems, then Senior Architect at Tribal Technologies.