Blog

Jul
05
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It seems hard to believe that we released CAT nearly 6 years ago. Even harder to believe is that in all that time, we haven't raised our prices, even though our server and other costs have risen. So today we are releasing new pricing on our block options only—monthly subscription pricing remains the same for now. Compared to gathering data manually or compiling an inventory from other sources is time- and labor-intensive and we believe using CAT to quickly gather data and create your inventory… Read More

Category: News

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Jan
18
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Your content is a business asset. You invested in planning it, creating it, storing it, and building it onto your website. Like any business asset, it has value—until it doesn’t. What causes content to lose value? Currency, relevance, fit with the audience, ability to generate business value. How do you stay on top of your content? Imagine that you are managing the inventory in a retail store. You have purchased that inventory, put it out on the shelves, perhaps built special displays to hi… Read More
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May
10
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We are delighted that CAT has been chosen a Trendsetting Product of 2017 by EContent Magazine. The list features products that help content providers "stay on top of their game." We couldn't agree more that part of staying on top of your content game is staying on top of your content. Spending the time to regularly inventory and audit your content helps you understand what you have to work with to support content initiatives and where the gaps are, and contributes to the goal of keeping your con… Read More

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Feb
23
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Key to assessing whether your content is doing what it should be is being able to articulate up front what your objectives for it are. If you don’t know what it’s intended to do and can’t identify (and quantify, in some cases) the business benefit, it isn’t fulfilling its purpose as a business asset. In a recent workshop at the Content Strategy Applied conference, my co-presenter, Kevin Nichols, and I addressed what objectives-based content is, how to establish your objectives, and ho… Read More

Category: Content Strategy

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Oct
11
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CAT is intended to be a self-service, set-it-and-let-it-run tool, but setting up an inventory for maximum effectiveness can be a bit of an art and a science. The internet is full of sites constructed in many ways and you can save time and frustration by spending a few minutes clicking through the site you plan to crawl to identify some of the gotchas that can cause your results different than you expected. If your crawl returned either fewer pages or more than you expected, there are several re… Read More
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Jun
16
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If you’ve ever gotten a peek into a restaurant or commercial kitchen, you may have seen a cryptic sign: “C.A.Y.G.”, meaning clean as you go. What the people working in that kitchen know is that a mess deferred is a bigger mess. It means more work at the end of the day when people are tired and ready to go home, it’s inefficient to work around piles of pots and pans, it’s potentially dangerous—if someone slips on a spill, for instance—and it looks bad to anyone looking in. A dirt… Read More
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May
17
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A content audit, based on a comprehensive content inventory, is a foundational step in developing a content-first, user-centric content strategy. Here are a few quick tips to set up and conduct a successful audit. 1. Know your stuff Analyzing your content begins with knowing what you have. Inventory your content assets to scope your project (use CAT to get an automated inventory quickly and easily), understand how it’s structured, and set a baseline for measuring improvement. A comprehensive… Read More
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Mar
10
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Just because it's been quiet here doesn't mean we haven't been busy. We've recently released some speed improvements to our CAT engine. Now you can get your inventory data even faster—and that means you can start your audit even faster.  We're also working on some exciting new features that will support team collaboration on crawls as well as some enhancements to the dashboard that will be coming in the next few months. Watch this space for updates.  Read More

Category: News

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Dec
07
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Bad customer experience can have a negative effect on your company’s brand and sales. It can cost you customer loyalty and the expense of providing customer service to compensate for poor experiences. A recent whitepaper by SDL, “Avoid CX Failure Fallout: 6 Steps to Customer Experience Success,” showed that 64% of customers surveyed will take some form of negative action in response to a bad customer experience—from taking their business to a competitor to actively disparaging the disapp… Read More

Aug
13
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Quality content is an investment—an investment in your business’s success and your customers’ satisfaction. Just as an investor in the stock market is constantly tracking portfolio performance and making adjustments to ensure it stays profitable, the owners of business content need to be monitoring the performance of their investments. To do that, you need to embrace a performance-driven content model. That means regularly inventorying and auditing your content against the metrics you’v… Read More
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