Personas Are People Too

Dec 12, 2013

Techniques for Audience Outreach

What pint-sized document can bring gallons of insight to a content project? Perhaps marketers, designers and strategists gravitate to personas because they are so flexible and evocative at the same time.  Our favorite “people profiles” featured in two recent articles from Pybop and Boxes and Arrows. This focus on creating documents for others to use inspired us to also look at how we can save everyone time building and benefitting from personas.

Explore the world of persona creation and application to content with these resources:

How to create useful user personas
Shelly Bowen, @shelbow@pybop
Tool take-away: The persona matrix

Using personas in content audits
Paula Land, @content_insight
Team take-away: Collaboration builds persona buy-in

How to breathe life into personas (Boxes and Arrows)
Barnabas Nagy, @commonsenseux
Secret ingredient: Emphasizing empathy with speech bubbles

Shifting to Disposable Personas (User Interface Engineering, UIE)
Jared Spool, @jmspool@uie
Time-saver: This lean method helps ensure personas help make design decisions



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