What pint-sized document can bring gallons of insight to a content project? Perhaps marketers, designers and strategists gravitate to personas because they are so flexible and evocative at the same time. Our favorite “people profiles” featured in two recent articles from Pybop and Boxes and Arrows. This focus on creating documents for others to use inspired us to also look at how we can save everyone time building and benefitting from personas.
Explore the world of persona creation and application to content with these resources: