The Power of the Collaborative Audit

Jun 17, 2015

A content inventory and audit doesn’t have to be a lonely, arduous odyssey. In fact, there is a lot of value in sharing the load with others. Why collaborate on your inventory and audit?

Divide and conquer

A content inventory and audit can be a time-consuming process, depending on the site and complexity of your content set. If you have limited time for auditing, dividing the task between team members can help speed up the process. The caveat, however, is that if multiple people are involved, it becomes even more important that the upfront work of determining the audit context and scope has been done. If everyone is not operating from the same playbook in terms of what you’re actually auditing for—and against—the results may be varied and you may have to spend significant time combining and rationalizing the different analyses to come up with one coherent message and plan.

Ensure multiple perspectives

The flip side, though, is that there is great value in gathering those multiple perspectives. As discussed in our previous article, “Who Does Content Audits?,” each of those auditors, whether they are content strategists, information architects, business stakeholders, or technologists, will bring a different set of criteria and desired outcomes to the process. This multi-faceted approach can help you achieve a 360 degree view of your content.

Get organizational buy-in

That involvement in the audit process, in addition to breaking up the workload and ensuring different perspectives, also helps ensure that everyone who has a stake in the outcome of the audit has visibility into the project, is fully informed of the findings, and can buy-in to the recommendations and action plans that result. This helps minimize project risk and sets a foundation for ongoing communication throughout the actual content improvement project.

Watch this space—we’ll soon be announcing some new features we’re adding to CAT to support team collaboration on audits. 

Category: Content Audit Tips

Paula Land


Paula Land is co-founder and CEO of Content Insight and author of Content Audits and Inventories: A Handbook.

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