Blog

Investing in High-Performing Content

Aug
13
0 comments
Quality content is an investment—an investment in your business’s success and your customers’ satisfaction. Just as an investor in the stock market is constantly tracking portfolio performance and making adjustments to ensure it stays profitable, the owners of business content need to be monitoring the performance of their investments. To do that, you need to embrace a performance-driven content model. That means regularly inventorying and auditing your content against the metrics you’v… Read More

Category: Content Audit Tips

Tags :

The Power of the Collaborative Audit

Jun
17
0 comments
A content inventory and audit doesn’t have to be a lonely, arduous odyssey. In fact, there is a lot of value in sharing the load with others. Why collaborate on your inventory and audit? Divide and conquer A content inventory and audit can be a time-consuming process, depending on the site and complexity of your content set. If you have limited time for auditing, dividing the task between team members can help speed up the process. The caveat, however, is that if multiple people are involved… Read More

Category: Content Audit Tips

Tags :

Convo at Confab

May
19
0 comments
Are you attending Confab Central in Minneapolis this week? We are too, and we'd love to have the chance to chat. If you're a current user of CAT or haven't tried it yet and are interested in learning more, please stop by our table. We will be doing personalized demos, answering questions, and asking a few, too. Your input is important to us and we want to hear your feature requests so we can keep making CAT as useful as possible for you. We'll also have drawings for copies of Content Audits and … Read More

Category: News

Tags :

Achieving Better Project Outcomes

Apr
29
1 comment
Projects are risky  As any project manager will attest, managing risk is one of the biggest challenges they face. Keeping a project on time, on budget, and in scope is the very definition of good project management. Content is messy But content projects can be extra challenging because content is messy. In many companies, no one person knows how much of it there is, where it’s all stored, who created it, who—if anyone—is responsible for it, why it was created in the first place, and wh… Read More

Category: Content Audit Tips

Tags :

Defining and Aligning Content Goals and Business Objectives, Part 5

Mar
17
0 comments
In this series, we've outlined a framework for content improvement using the DMAIC model. In Part 1: Define, we looked at how to determine the business and user goals against which content is audited. In Part 2: Measure, we addressed how you can collect data to set a baseline against which to measure. Part 3: Analyze addressed how to actually interpret that data. Part 4: Improve presented the idea of ongoing audit and continual improvement. And finally, today we talk about setting up a plan for … Read More

Category: Content Audit Tips


Defining and Aligning Content Goals and Business Objectives, Part 4

Mar
10
0 comments
Previous posts, we talked about how to define, measure, and analyze content against business goals. Today, we talk about how to build those steps into an ongoing process of optimization. Part 4: Improve—Optimize current content and processes The inventory establishes scope and begins to reveal patterns in content quantity and type; the audit helps clarify and refine that scope, revealing a fuller picture of what needs to be addressed. Inventories and audits can serve as communication tools t… Read More

Category: Content Audit Tips


Defining and Aligning Content Goals and Business Objectives, Part 3

Mar
03
0 comments
In previous posts, we've looked at the Define and Measure steps of the content improvement framework. Today, we look at Analyze. Part 3: Analyze—Look for patterns, find root causes, list and prioritize problems and potential solutions When you audit a website, you analyze it page by page against a set of criteria. Content audits are critical to understanding and evaluating the performance of your content against business goals, editorial standards, user needs, and performance factors such as… Read More

Category: Content Audit Tips


Defining and Aligning Content Goals and Business Objectives, Part 2

Feb
24
0 comments
In last week's post, we discussed how to establish the goals against which content will be audited. This week, we look at the next step in the DMAIC framework: Measure. Part 2: Measure—Collect the baseline set of data Determine which aspects of current processes and current metrics for content performance and user engagement you will analyze, and collect the data for the initial baseline. At the end of the project, measure updated data against the previous data to show improvement. The Cont… Read More

Category: Content Audit Tips


Defining and Aligning Content Goals and Business Objectives

Feb
17
0 comments
Introduction Before we can align content goals—let alone make content plans—with business objectives, we need to understand what those business objectives are and plan for an effective audit. How do we do that? There is an analogous framework for the inventory-audit-analysis process in the business-process improvement methodologies that are part of Six Sigma. The DMAIC framework (define, measure, analyze, improve, control) is used for improving, optimizing, and stabilizing business processe… Read More

Category: Content Audit Tips


Plan Your 2015 Content Strategy Learning

Jan
26
0 comments
If your New Year's resolution was to learn more about content strategy and find new opportunities to network with experts and peers, you're in luck. In our Newsletter, we catalogued a whole slew of upcoming conferences, webinars, and workshops, we well as some books you'll want to check out.  A few highlights: Confab continues to expand. In addition to Confab Central and Confab Higher Ed, there's a new addition to the slate of events: Confab Intensive, several days of deep-dive workshops, in… Read More

Category: Content Strategy Resources

Tags :

« Previous1234567...11Next »

Category List

Content Strategy (7)
Content Strategy Resources (15)
News (23)
Content Inventory (10)
Content Audit Tips (37)
Content Analysis Tool (12)

Tag List

DITA (1)
gap analysis (1)
Responsive design (1)
Content strategy (4)
infographics (2)
content inventory (10)
Content strategy resources (1)
customer experience (2)
content audit (18)
SEO (1)
conferences (2)
user experience (3)
news (1)
Content migration (1)
Content Analysis Tool (1)
structured content (1)
CMS (1)
content strategy presentations (2)

Archive