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Clean As You Go

If you’ve ever gotten a peek into a restaurant or commercial kitchen, you may have seen a cryptic sign: “C.A.Y.G.”, meaning clean as you go. What the people working… /blog/2016/06/clean-you-go/

Five Steps to a Successful Content Audit

A content audit, based on a comprehensive content inventory, is a foundational step in developing a content-first, user-centric content strategy. Here are a few quick tips to set… /blog/2016/05/five-steps-a-successful-content-audit/

Content and Customer Experience

Bad customer experience can have a negative effect on your company’s brand and sales. It can cost you customer loyalty and the expense of providing customer service to… /blog/2015/12/content-and-customer-experience/

Investing in High-Performing Content

Performance-driven content uses data and ongoing auditing and analysis to ensure that content consistently meets business and user needs.
Quality content is an investment—an investment in your business’s success and your customers’ satisfaction. Just as an investor in the stock market is constantly tracking… /blog/2015/08/investing-in-high-performing-content/

The Power of the Collaborative Audit

A content inventory and audit doesn’t have to be a lonely, arduous odyssey. In fact, there is a lot of value in sharing the load with others. Why collaborate on your inventory… /blog/2015/06/the-power-of-the-collaborative-audit1/

Achieving Better Project Outcomes

Projects are risky  As any project manager will attest, managing risk is one of the biggest challenges they face. Keeping a project on time, on budget, and in scope is the very… /blog/2015/04/achieving-better-project-outcomes/

Defining and Aligning Content Goals and Business Objectives, Part 5

In this series, we've outlined a framework for content improvement using the DMAIC model. In Part 1: Define, we looked at how to determine the business and user goals against… /blog/2015/03/defining-and-aligning-content-goals-and-business-objectives-part-5/

Defining and Aligning Content Goals and Business Objectives, Part 4

Previous posts, we talked about how to define, measure, and analyze content against business goals. Today, we talk about how to build those steps into an ongoing process of… /blog/2015/03/defining-and-aligning-content-goals-and-business-objectives-part-4/

Defining and Aligning Content Goals and Business Objectives, Part 3

In previous posts, we've looked at the Define and Measure steps of the content improvement framework. Today, we look at Analyze. Part 3: Analyze—Look for patterns, find root… /blog/2015/03/defining-and-aligning-content-goals-and-business-objectives-part-3/

Defining and Aligning Content Goals and Business Objectives, Part 2

In last week's post, we discussed how to establish the goals against which content will be audited. This week, we look at the next step in the DMAIC framework: Measure. Part 2:… /blog/2015/02/defining-and-aligning-content-goals-and-business-objectives-part-2/

Defining and Aligning Content Goals and Business Objectives

Introduction Before we can align content goals—let alone make content plans—with business objectives, we need to understand what those business objectives are and plan for an… /blog/2015/02/defining-and-aligning-content-goals-and-business-objectives/

Content Auditing 101

Start with the basics of content auditing, and move to more advanced tasks.
When it comes to auditing content, each situation is unique, but there are a set of criteria that can be applied in any situation. It can be hard to know where to start sometimes,… /blog/2014/12/content-auditing-101/

Understanding Content Inventories, Audits and Analysis: Workshop Wrap-Up

Thanks to the attendees of my workshop, Understanding Web Content Inventories, Audits and Analysis, at Information Development World last week. The group proved that, even with… /blog/2014/10/understanding-content-inventories-audits-and-analysis-workshop-wrap/

Content Inventory and Gap Analysis: Better Together

Gap analysis—the process of assessing the distance between where you are and where you want to be with your content—by its very nature requires a starting point. That starting… /blog/2014/09/content-inventory-and-gap-analysis-better-together/

Planning an Inventory and Audit Project

  Update September 23, 2014: Content Audits and Inventories: A Handbook, from which this post is excerpted, is now available. Laying the Groundwork Getting organizational… /blog/2014/08/planning-inventory-and-audit-project/

Creating Content Audits that Deliver Results

Results-Driven Content Audits Thrive on Context We recently noticed an increase in articles, tweets and conversations about content audits. After tracking the term for three… /blog/2014/05/creating-content-audits-deliver-results/

May Day Resolutions

by Misty Weaver It’s Time for a New Content Tradition Is your content crying mayday? You know that it could be more effective at reaching organizational goals, more useful… /blog/2014/05/may-day-resolutions/

Spring Cleaning for Your Content: Tips from Content Experts

Looking for a fresh take on your content? Performing regular inventory and evaluation of your assets can help improve current offerings as well as shape even more targeted,… /blog/2014/04/spring-cleaning-your-content-tips-content-experts/

Content Audits for Responsive Websites

by Misty Weaver Refreshing Your Legacy  There’s more than one element to consider in ensuring that content designed for the desktop will work on any screen. Responsive… /blog/2014/03/content-audits-responsive-websites/

Audit Intelligence

Who Is Engaged with Your Content? It’s always a good time to start a content audit but January, with its “out with the old, bring in the new” energy is a particularly… /blog/audit-intelligence/

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