How to determine your content objectives, map content against them, and analyze and govern content for effectiveness.
Key to assessing whether your content is doing what it should be is being able to articulate up front what your objectives for it are. If you don’t know what it’s intended… /blog/2017/02/objectives-based-content/
by Katherine Hagan, guest blogger
Designing for the Inner Dog
How conditioning and inferences influence content consumption
In a world of ever expanding web content it… /blog/2013/09/pavlovs-icon/
If you missed Paula's webinar on "Web Content Strategy: Understanding Content Inventories and Audits," no problem. The webinar is available for viewing on demand here.… /blog/2013/07/webinar-updates/