Introduction to CAT

Learn the basics of using the Content Analysis Tool and power tips for making the most of your job results. 


Job Setup

Setting up a job in CAT is quick and easy. Before you start your first inventory, read these tips to learn how to set job parameters to ensure the results you want and expect.

Power Tips: Job Setup
Power Tips: Adding Analytics



The Dashboard

Learn how to make the most of the CAT dashboard and all the data it provides about your site.

Power Tips: Working with the Dashboard
Power Tips: Working with Exports



Job Details

The power is in the details: see the rich data about your site that CAT captures, including URLs, images, videos, metadata, word count, analytics, and more. You can even add your own custom columns and tags.

Power Tips: Job and Resource Details
Power Tips: Managing Views and Custom Columns



user-guide.png  User Guide

Read the full documentation for the Content Analysis Tool.


faq-icon.png  Frequently Asked Questions

Get answers and ask questions about using the Content Analysis Tool.

Buy the Book


Content Insight co-founder Paula Land wrote the book on content inventories and audits. Now available in paperback and ebook. 

“No other book provides such detailed, do-able guidelines for the all-important content audit. An invaluable resource for anyone involved with wrangling the realities of online content!”

— Kristina Halvorson, President, Brain Traffic and author of Content Strategy for the Web

Try or Buy Now

Sign up for a free trial of CAT
(no credit card required for trial!) or
buy one of our convenient subscription options.




Visit our library of articles about the Content Analysis tool, content inventories, and content audits.




On-demand webinars.

Web Content Strategy: Understanding Content Inventories & Audits

How to Perform a Content Audit and Extract Meaningful Insights



Take the Tour

Annotated screenshots illustrate CAT features.



Request a Demo

Interested in learning about how CAT can work for your organization?