Content Inventories and Audits: A Handbook

by Paula Ladenburg Land


 Successful content strategy projects start with a thorough assessment of the current state of all content assets — their quantity, type, and quality. Beginning with a data-rich content inventory and layering in a qualitative assessment, the audit process allows content owners and business stakeholders to make informed decisions.

Content Audits and Inventories, by veteran content strategist Paula Land, shows you how to begin with an inventory, scope and plan an audit, evaluate content against business and user goals, and move forward with a set of useful, actionable insights.

This practical, tactic-filled handbook walks you through setting up and running an inventory using an automated tool, setting the stage for a successful audit. Specific audit tactics addressed include auditing for content quality, performance, global considerations, and legal and regulatory issues. You will also learn how to do a competitive audit and incorporate personas into an audit. Tips on presenting audit results to stakeholders will help you deliver effective strategies.

Published by XML Press

Praise from Industry Experts

“No other book provides such detailed, do-able guidelines for the all-important content audit. An invaluable resource for anyone involved with wrangling the realities of online content!”

— Kristina Halvorson, President, Brain Traffic and author of Content Strategy for the Web

“This important work repositions the content audit as an ongoing process for organizations to adopt for performance-driven content. A must read for anyone working with content and making organizational decisions about content.”

— Kevin P. Nichols, Director and Global Practice Lead, Content Strategy, SapientNitro

Content Audits and Inventories: A Handbook goes well beyond the promise of its title, while keeping the advice straightforward and actionable. With this book, you’ll be ready to thoroughly map out the dense content landscape of any digital project you undertake.”

— Rachel Lovinger, Experience Director and Content Strategist, Razorfish

“Paula has done for content auditing what no one has done before: curated, assembled and commented on every possible angle you need to know to make your content auditing process smooth and successful. Being great at content starts with a great audit and being great at auditing starts with this handbook.”

— Ahava Leibtag, President, AHA Media Group

“No one has covered this topic definitively before and Paula Ladenburg Land nailed it. Paula’s exceptional book has demystified the project manager’s bugaboo: the content audit. While a content inventory and audit are the foundation of any digital design project, this seemingly simple pair is often misunderstood, under scoped, and inappropriately staffed. Land clearly and concisely guides novices and experts alike through the audit process from the discovery phase to post-deployment governance.

Content Audits and Inventories: A Handbook is just that—the book you will have in hand throughout the life of a project. It’s an indispensable manual for the bedrock documents of content strategy.”

— Marlowe Sarah Beckley, Manager of Content Strategy, SapientNitro

“Content quality matters and it doesn’t happen by mistake. Content Audits and Inventories: A Handbook gives content professionals a roadmap and a recipe for getting content quality right.”

— Joe Gollner, Director, Gnostyx Research Inc.

The Language of Content Strategy

edited by Scott Abel and Rahel Bailie

LOCS_book_cover.pngThe Language of Content Strategy defines fifty-two terms that are central to the discipline of content strategy. Each term has been defined by an expert in that area, and each definition contains an essay that describes why that term is important. 

Content inventory essay contributed by Paula Land.


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Also of Interest


Enterprise Content Strategy: A Project Guide

by Kevin P. Nichols

Enterprise Content Strategy: A Project Guide outlines best practices for conducting and executing content strategy projects. His book is a step-by-step guide to building an enterprise content strategy for your organization.