The Content Insight Newsletter - April 2014

Spring into Fresh Content

At Content Insight, we believe the start of every season is a good time to clean up your content. Regular audits and evaluations help you not only get rid of ROT but use your content knowledge to create new, refreshed paths for the future. CAT, the Content Analysis Tool, can help from your first inventory to your rolling review with inventory comparisons. In the spirit of refreshing, we're excited for this season's upcoming webinars and conferences where we can meet, share and get more insights out of content analysis.

Content Inventory to Insights Webinar

Our CEO Paula Land will lead a free webinar with Scott Abel on April 18th, "Inventory to Insight: Understanding Content Inventories, Audits and Analysis." Join us and the Content Wrangler community as we introduce the content inventory process and how to find the right audit fit for your business needs.

Get the most impact from your content analysis by
  • Identifying your evaluative criteria
  • Assessing content quality and effectiveness
  • Determining if content meets business objectives
  • Take action on your results
And there's a prize! All registrants will be entered into a prize drawing for a free copy of "The Language of Content Strategy" by Scott Abel and Rahel Anne Bailie. Everyone who registers will receive a special post-webinar offer to try out the Content Analysis Tool.  

All About the Audits

Want to start a little spring cleaning of your website or blog? Our Community Manager, Misty Weaver, participated in a Twitter Chat with #aWeberHour on April 2, with content strategy, marketing and social media experts. View the recap for tips on why, when, and how to audit your website, social channels, and competitors' resources.

Confab and a Piece of Cake, Too

If you're attending Confab in Minneapolis this May 7-9, we'd love to meet you! Stop by our booth or chat with Paula Land about content analysis with CAT over a piece of the famous Confab cake. Is there something you'd love to know before then? Email us or send a tweet to @content_insight and we'll spring into research!

Upcoming Events

April 18
Inventory to Insight Webinar
Content Wrangler
with Paula Land

April 23-24
Now What Conference
Sioux Falls, SD

April 29
Purposeful New Content Webinar

May 7-9
Confab Central
Minneapolis, MN

June 16
Confab for Nonprofits
Chicago, IL

July 1-3
CS Forum
Frankfurt, Germany

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