The Content Insight Newsletter - August 2014

Planning for your content audit project

With fall approaching, our thoughts turn to new beginnings—while the kids are heading back to school, we grownups are looking ahead to new projects kicking off. What better way to head into the new season than with a content improvement project, starting with an inventory and audit? On the Content Insight blog, Paula Land shares tips on  planning an inventory and audit project, an adaptation of a chapter from her forthcoming book, “Content Audits and Inventories: A Handbook” (September 2014, Content Wrangler/XML Press).

Paula outlines the steps you can take up front to put a project management approach in place that will guide the work and contribute to more predictable, effective outcomes.

One of keys to a successful project is reaching alignment early on, both with stakeholders and your internal team. Before you divvy up the goals and deadlines, consider how your team will communicate during the project.

Always put your context first and work with the resources you have. This means defining roles and responsibilities based on the talent and experience of your team. For cross-disciplinary groups, you'll need to determine your the mix of content strategy, design and user experience, business and marketing, and technical expertise. Use this to build your tasks, roles, and workflow in a way that best suits their strengths and your timeline.

Once you define goals and tasks, then you can choose your tools! Keep planning your content audit with more tips from Paula.

Can't wait for the book?

If you're looking for a great read, we highly recommend Gardens, Not Graves from Allen Tan at A List Apart. Tan urges us all, no matter what our role, to take responsibility for all updated, useless content on the Internet. He shows us how by weaving a great story around examples of how we can better organize and archive content. From reframing to revising, he makes a great case for content audits, yes, and what to do with what you find.

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